Sophia Guo



Born and raised in China, Sophia has lived all over the globe, where she embraced the culture, energy, and customs of each country and the wonderful people she met along the way. She is that rare blend of “East Meets West”. Her experiences have led to her genuine interest and passion in making connections and building relationships between Eastern and Western cultures. 

After completing her studies at the Hotel Institute Montreux in Switzerland, and earning a Bachelor of Arts degree in Hospitality and Tourism Management from the University of South Carolina, Sophia spent over 20 years in hospitality, primarily with Starwood Hotels & Resorts, where a significant part of her career was in conference and event planning with Fortune 500 companies, including Google, Apple and Genentech.

In 2015, Sophia founded Connect 51, a luxury travel and personal concierge firm. Since then she has planned both corporate and private client business events, and developed customized itineraries to suit each client’s needs. Her ability to anticipate needs and offer suggestions tailored to each unique situation is a hallmark of Sophia’s success. 

Partners and Advisors

With years of experiences in the industry, we have built strong relationships with various vendors, suppliers and partners including exhibit companies, public relations and marketing companies, translation companies, floral design, graphic designers, audio visual companies, photographers/videographers, and more.

Our advisors are leaders from Fortune 500 companies who lend their event marketing expertise.  We also work with several independent consultants from time to time to provide unique expertise as required. 

Clients We’ve Worked With

  • AMD
  • BiWorldwide
  • ChinaSF
  • Chinese delegation groups
  • Christie Digital
  • Dekrypt Capital
  • Edge Intelligence
  • Element Lifestyle
  • General Motor China
  • Hupan University
  • Lenovo 
  • Noris Capital
  • SyncUS
  • TNC China